Monday, April 20, 2009

How does green taste? (21)

The other day I saw a funny advertisement produced by the TV station it was airing on. A nervous employee was in his boss's office getting instructions. "Go out and fire 50 people. I don't care who they are, just fire them," he says. The employee is about to walk out of the office, when he turns around and faces his superior. "Actually," the worker replies, "you're fired!" The next scene shows the worker kicking back in his new office - at his former boss's desk. The commercial ends with the words, "Fight the recession. We are."

I'm not completely sure that the suggested advice of the commercial was practical, but it was inspiring and funny. With the U.S. in recession, people are having to dig up and dust off one of the attributes that used to define Americans: thriftiness. People are finding that a good way to fight the recession is to live more economically. One couple close to retirement lost nearly 60% of their 401k account, and now they've stopped eating out and buying expensive nonessential items. That makes sense. And one family cooks beans for supper every evening during the summer. And some people (including my family) are returning to the Crock-Pot. Interesting that all these cases have something to do with food. Eating cheaper often means eating healthier and this puts money in the bank of health. Simply put, a good way to fight the recession is to invest in a little more green!

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